The biggest pusher of China Pu 'er tea passed away! Wall Street came back to financialize tea and make tens of millions of high-priced tea.

When it comes to selling to 65 million yuan, the increase is 2000 times, and the people who earn it buy several suites a night, which is only one of some "Pu 'er tea speculators".

Wu Yuanzhi, who smashed China tea industry with red Pu 'er in one hand and turned it into Maotai tea, passed away on the afternoon of 20th.

The man of the hour in China's tea industry was once controversial. The core of the controversy is that this financial genius who returned from Wall Street financialized Pu 'er tea and became a financial product that can be speculated.


Pu 'er tea went from the region to the whole country, thanks to the caravan's time to Beijing. This successful marketing event made everyone know that "Pu 'er is a good tea".

What Wu Yuanzhi did was to go one step further and put the concept of "Dayi tea is good Pu 'er" into the hearts of consumers and make himself a "Maotai".

Wu Yuanzhi smashed 50 million yuan to broadcast the slogan "Tea is beneficial, tea is beneficial" in CCTV. In a few years, 3,000 franchise stores were opened nationwide, and Dayi tea quickly occupied the market. For a long time, "Dayi" was synonymous with Pu 'er tea.

A large number of tea speculators also fry Dayi tea like stocks.

Wu Yuanzhi, who has been on Wall Street, has keenly captured this trend, further packaged "Dayi Pu 'er tea" into luxury goods, and launched a series of "No.1 grade teas", that is, limited models, such as Xuanyuan, Thousand Feathers Peacock, Canghai and Rat Cake.

As a result, fried tea has gone out of the circle, from the industry to the national capital carnival. With the influx of investors, tea has become a prop in the hands of financial games. A six-star peacock with a distribution price of less than 30,000/liter when it was listed in 2003 once soared to 65 million/liter. Tea has become a financial product "tea futures" that cannot afford to drink.


In June this year, before the latest grade tea "Cang Xie" of Dayi Tea went on the market, it issued an empty order of 20,000 in the futures market, while the spot at this time was only 200. Later, due to the huge current situation difference, the tea speculators and the next buyers began to cheat on each other, and the whole market was full of chickens flying and dogs jumping.

In this way, only the "bookmakers" in the industrial chain earn a lot of money, and the tea farmers who produce tea have not received any benefits.

In recent years, in order to hype the concept of Pu 'er tea "the older it gets, the more fragrant it gets", tea merchants have made a fuss about the ancient tea trees in the upper reaches, and the ancient tea in Mingzhai has been fired at sky-high prices and contracted by tea merchants at high prices.

However, among the 6 million tea farmers in Yunnan, there are only more than 100 households with top-grade ancient tree tea, and only 52 households in Laozhai, Iceland. The tea in the hands of more tea farmers can only sell for a few yuan/kg, and some tea farmers directly abandon the harvest because of "tea cheap hurts farmers".


Without industrial support, "financial tea" is just the prosperity piled up by bubbles. When the bubble bursts, the market will fall into a depression, the price of tea will plummet, and it will be impossible to sell it in the warehouse. The tea farmers and small and medium-sized tea merchants will still be the most affected.

Fortunately, the relevant departments have taken measures against the irrational prosperity of "financial tea".

On July 8 this year, the National Tea Merchants Association, the Guangzhou Tea Association and the Dongguan Tea Association jointly issued a book of high-priced tea boycott, drawing a clear line with Dayi Tea. On July 17th, Yunnan Tea Circulation Association issued a proposal, saying that it would boycott high-priced tea.


Now, Wu Yuanzhi, who reshaped Pu 'er tea, has gone, and there is no Wu Yuanzhi in Dayi. But how should the irrational prosperity of Pu 'er tea end?

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