A God-given Pu 'er Tea Source in the World —— A survey of Pu 'er market situation
Pu 'er City has jurisdiction over 9 counties, 1 district and 103 townships (towns) with a total population of 2.65 million. The market situation has the following characteristics: First, it has a long history. Yinsheng Festival was set up in Nanzhao State in Tang Dynasty, and there was a record of "general tea" in Ming Dynasty. In the seventh year of Yongzheng, Pu 'er House was set up, and the famous Southern Silk Road-Tea-Horse Ancient Road originated from Pu 'er. Second, the territory is vast. The land area is 45,000 square kilometers, with mountainous areas accounting for 98.3%, and the land, woodland and hot areas all rank first in the province. Third, the ecology is superior. The forest coverage rate reached 71.18%. The content of negative oxygen ions in the air is more than 12 times higher than the "fresh air" standard of the World Health Organization. Fourth, rich resources. Hydropower, minerals, forests and other resources are abundant, with 5,600 species of higher plants and 1,496 species of animals. It is known as the "Royal Palace of Yunnan Animal and Plant Kingdom". Fifth, the location is unique. With a unique location of "one city connecting three countries and one river connecting five neighbors", there are two national first-class ports, one national second-class port and 17 passages, which is the frontier of Yunnan's construction of a radiation center facing South Asia and Southeast Asia. Sixth, ethnic diversity. There are 26 ethnic groups, 14 indigenous ethnic groups, 5 main ethnic groups and 5 "straight ethnic groups", and ethnic minorities account for 61% of the total population. Seventh, the culture is colorful. It has profound Pu 'er tea culture, ancient tea-horse road culture, national culture, ecological culture and border culture, and enjoys the reputation of "the world tea source of Pu 'er tea" and "the coffee capital of China". Eighth, poverty is large. Ten counties (districts) all belong to the border area of western Yunnan, and nine counties need to take off their hats, which is the main battlefield for Yunnan Province to get rid of poverty.
Tianci Pu 'er: An Oasis Deducing the Harmony between Heaven, Earth and Man
Pu 'er is the largest ecological oasis on the Tropic of Cancer in the world and the first national green economy experimental demonstration zone in China. On 45,000 square kilometers, there are 16 nature reserves, which preserve nearly one-third of the country's species. The forest coverage rate is as high as 71.18%. The content of negative oxygen ions in the air is more than 12 times higher than the "fresh air" standard of the World Health Organization, and the average annual temperature is 18.9℃. It is praised as "the paradise of the world, the paradise world" by the expert team of the United Nations Development Programme and the World Tourism Organization. In recent years, Pu 'er has been successfully established as a national garden city, a sanitary city and a forest city, and won the titles of national civilized city nomination city, national water ecological civilized city and national advanced city for ideological and moral construction of minors. It has been identified as a national renewable energy building application demonstration city, a national circular economy demonstration city construction area and the first batch of production-city integration demonstration cities in China.
World tea source: a miracle witnessed by a tea forest
Jingmai Mountain ancient tea forest is the largest, best preserved, most typical tea forest landscape, the richest cultural connotation and the most harmonious relationship between man and land in Lancang River Basin. It has great scientific research, landscape, culture and production application value, and is the root and source of world tea culture. It is known as "miracle in the history of human tea culture" and "World Museum of Tea Culture History and Nature", and has been included in the planning project recommended to UNESCO by National Cultural Heritage Administration. In Pu 'er, there are also 35.4 million-year-old magnolia broadleaf fossils and 27 million-year-old Chinese magnolia fossils, 2,700-year-old king of wild ancient tea trees and 1,800-year-old transitional ancient tea trees, 1.2 million mu of wild ancient tea forests and 180,000 mu of cultivated ancient tea gardens. In May 2013, the International Tea Committee officially awarded Pu 'er the title of "World Tea Source".
Coffee Capital: A Border Town Filled with Poetic Romance
In Pu 'er, the world's oldest and most traditional China tea culture and the most fashionable and romantic western coffee culture magically meet, accumulate and sublimate, and integrate modern and traditional, fashion and nation, and eastern and western elements, showing the connotation, calmness, poetry and romance of this border town. Pu 'er is the main coffee producing area and distribution center with the largest planting area, the highest output and the best quality in China, and the first approved demonstration area for the establishment of famous coffee brands in China. Pu 'er coffee, with its unique cultural charm of mellow, inclusive and fragrant, is famous all over the world in Wan Li and recognized as a kind of product by international coffee organizations. National Key Laboratory of Coffee, Nestle's first coffee center in the world and Yunnan Coffee Trading Center have successively settled in Pu 'er. In December 2012, China Fruit Circulation Association awarded Pu 'er the title of "Coffee Capital of China".
Pu 'er Spirit: Soul Belief Loaded by a Tea Leaf
Pu 'er City is famous for tea, proud of tea and prosperous because of tea; Pu 'er people are born with tea, dance with tea and sing because of tea, creating a meaningful and honest human history like Pu 'er tea. The profound Pu 'er tea culture, colorful national culture, highly harmonious ecological culture between man and nature, and unique border port culture, through the external communication and communication of caravans in past dynasties and the generations of people of all ethnic groups, have formed the spirit of Pu 'er with the spirit of "inclusive and open" ancient tea-horse road and the spirit of "unity and struggle" as the core connotation today.
Tea-Horse Ancient Road: days of our lives described by an ancient road.
Historically, the world-famous "Southern Ancient Silk Road-Tea-Horse Ancient Road" originated from Ninger County, Pu 'er City, and radiated five "Tea-Horse Ancient Roads" at home and abroad: one was via Kunming to Beijing; One is to go to Nepal and other countries via Tibet; One is transferred to Europe via Vietnam; One is to cross Menglian to Myanmar and India; One is through Mengla to Laos and Indo-China Peninsula, which has become an international channel for foreign economic and cultural exchanges and the spread of Chinese civilization in the southwest of China. The ancient tea-horse road is a golden bridge of friendship of national unity, a road of transcendence of humanistic spirit and an open and inclusive road of prosperity.
Treasure house of resources: Jinshan Yinshan bred by a sailor
Pu 'er is the largest city in Yunnan Province, with rich resources such as land, hydropower, minerals, forests and biology. The reserves of iron, gold, copper, lead, zinc and potassium salt rank in the forefront of the province; Woodland and hot area rank first in the province; The area, output and output value of coffee rank first in the country, and the output value of forestry and the planting area, output and output value of tea and Dendrobium rank first in the province. There are more than 5,600 species of higher plants, 1,496 species of animals and more than 1,000 species of known medicinal plants in the city. It is known as the "genetic treasure house of biological germplasm", "the palace of Yunnan's animal and plant kingdom" and "Yunnan's core drug storehouse", and it is an important clean energy base for the country's "transmission of electricity from west to east" and "transmission of electricity from cloud to outside".
Frontier window: an open movement played by a great river
Pu 'er is located in the center of Greater Mekong Sub-regional cooperation, is the front window of China facing the radiation center of South Asia and Southeast Asia, and has been an important open gateway to the southwest of the motherland in history. With Vietnam, Laos and Myanmar, the border is 486 kilometers long. Known as the "mother river that feeds many countries in Southeast Asia", the Lancang River runs through the whole territory, flows through five countries in Southeast Asia and flows into the South China Sea. It has a unique location of "one city connects three countries and one river connects five neighbors". There are two national first-class ports, one national second-class port and 17 foreign land passages.
National unity: a solemn oath engraved on a monument
Pu 'er is "the first monument of national unity and national work in new China"-the birthplace of Pu 'er national unity oath monument. In the face of foreign invasion and national crisis, the people of all ethnic groups in Pu 'er have always lived and died together, and have written a series of heroic hymns to uphold national justice and safeguard national unity. In the face of hardships and disasters, we have always been heart to heart, hand in hand, and interpreted a touching story of sharing weal and woe, unity and hard work.
Humanistic style: a classic condensed cultural self-confidence
A song "A Wa people sing new songs" has been sung all over the country, and it is still widely sung today, becoming a beautiful business card of Pu 'er. Pu 'er ethnic minorities account for 61% of the total population, including 14 indigenous ethnic groups, 5 main ethnic groups and 9 ethnic autonomous counties, among which Lancang County is the only Lahu Autonomous County and Mojiang County is the only Hani Autonomous County in China. A number of cultural festivals, such as China Pu 'er Tea Festival, Mojiang International Twin Festival, Jiangcheng Three Kingdoms Lost Packet Carnival, Menglian Shenyu Festival, Ximeng Wa Wooden Drum Festival and Lancang Lahu Hulu Festival, are dizzying, such as the film Lusheng Love Song, the large-scale humanistic documentary Tianci Pu 'er, the original ecological song and dance Wa Tribe and so on.
