"There is a taste called Pu 'er" in Simao, Yunnan: The fragrance of tea permeates the mountains and rivers, a new way of tea tourism integration.

Looking at the clouds around the tea mountain, the fragrance of tea is fascinating; The tea-picking girl in Hsinchu's basket is beautiful and beautiful.
In the organic tea garden of Rang Village, Yixiang Town, Simao District, Pu 'er City, the mountains are covered with green patches, the tea trees are winding into the distance, the breeze is skipped, and the fragrance of tea is refreshing.

Ridged tea trees meander into the distance. Image provided by Propaganda Department of Simao District Committee.
Pu 'er, located at the southwest end of the motherland, is the center of the origin of tea trees in the world and the "world tea source". It has a long history of planting, making and drinking tea and profound tea culture. In 2021, the tea garden area in the city is 1.75 million mu, the tea output is 124,000 tons, and the comprehensive output value of tea is 33.8 billion yuan.

This city, which is famous, proud and prosperous because of tea, takes green as its development background, takes tea industry as its core, develops green industries, builds green brands and builds a green society, and writes a beautiful answer sheet of green development on the ecological picture of green mountains and rivers.
Simao District is a traditional superior tea producing area, with the development of organic tea in the whole region as the main development direction. Through the implementation of a number of projects such as "one county and one industry" demonstration construction, the development factors of modern industry have been laid out, and the industrial chain has been improved, which has become a bright spot in the city's tea industry.

"Tea+Organic" Drink a cup of clean tea
Yixiang Town is the township with the largest tea planting area in Simao District, with a tea garden area of 96,300 mu, accounting for nearly 50% of the whole district.
Song Jiajia, secretary of the Party Committee of Yixiang Town, said that in recent years, Yixiang Town has vigorously promoted the construction of green organic tea gardens in order to set the goal of "building a national benchmark for organic tea industry development" proposed by the Biaomao District Party Committee and the district government, and 8,600 mu of tea gardens in the town have obtained organic certification, and about 39,800 mu are still in the organic conversion period.

Yang Qin, a tea farmer, is picking tea. People's Daily reporter Zhang Tingting photo
"In the past, the purchase price of the first-class fresh leaves of' one leaf and one bud' was more than ten yuan per kilogram. Now it has been changed into a pure natural and pollution-free organic planting method, and the price of spring tea with first-class fresh leaves can be sold for more than 40 yuan." Under the scorching sun, Yang Qin quickly picked a piece of new buds that had just emerged. "Although the output has decreased, our income has increased."

Picked fresh leaves will be sent to Pu 'er Yongfeng Tea Co., Ltd. in the village for withering, deactivating enzymes and rolling ... to complete the primary processing of tea. Through the development model of "company+base+cooperative+farmer", 645 villagers in the village have been driven to grow organic tea. Through the transformation of ecological tea gardens and the improvement of tea quality, everyone is full of confidence in the development of organic tea.
"Although the price of organic tea is more than 20% higher than that of traditional tea, the most difficult thing for ordinary people is that in the first year of the transition period, the output will decline in a cliff-like manner." Song Jiajia said frankly that organic certification should be tested every year, not only for fresh leaves and finished tea, but also for water, soil and air in tea gardens.
In this regard, Simao District issued an industrial support policy, providing organic fertilizer to the tea garden in the organic conversion period according to the standard of 282.5 kilograms per mu, and giving financial policy support. It is planned to complete the organic conversion in three to five years.
To develop organic agriculture, the supply system of organic fertilizer must be established. In addition to building a number of organic fertilizer companies, Simao District also promotes tea enterprises and ordinary people to produce their own products to meet the huge demand.

Organic tea garden in Rang Village, Yixiang Town. People's Daily reporter Zhang Tingting photo
In order to start the brand of organic tea, Simao District insists on paying equal attention to regional public brands and corporate brands, and establishes Pu 'er Simao Organic Tea Industry Alliance, including Zuxiang and Longsheng, in conjunction with leading local tea enterprises, and implements the dual-brand development strategy based on regional public brands and corporate brands, which is the first organic tea industry alliance in Yunnan Province.

"Look at the outer packaging of this bag of Pu 'er tea. The front is the regional public brand trademark, and the back is the corporate trademark. Look for this!" Jiang Jingjing, chief of the project unit, introduced a bag of Pu 'er tea with "Simao Organic Tea" printed on it at the Tea Industry and Characteristic Bio-industry Development Center in Simao District.
District Tea Center, as the competent department of the industry, is also the industrial service department. A socialized, specialized and market-oriented service system has been established to provide professional socialized services throughout the process and guide enterprises to develop organic industries. According to reports, Simao organic tea, the traceability process from tea garden-picking-processing-sales-two-dimensional code scanning experience, realizes the traceability system of product quality and safety in the whole industry chain of many leading enterprises in the region and the sales with codes.
"Our original intention is to let people drink a clean cup of tea." Dong Zuxiang, chairman of Zuxiang Gaoshan Tea Garden Co., Ltd. in Simao District, said. The company promoted the green organic certification and organic tea product processing of tea garden in Quanwan Village, Nanping Town, and built a green organic demonstration village in Yunnan Province.

"Simao Organic Tea" is a regional public brand of tea in Simao. Nowadays, it has become a famous business card, striding forward with the blessing of Simao Organic Tea Alliance. This piece of ecological and organic tea has become a healthy and sustainable industry.
"Tea+Travel" unlocks the way to open tea.
In Tasly Dipoer Bio-Tea Valley Co., Ltd. in the east of Simao District, there are not only busy workers in the production workshop, but also the "focus" of tourists' mobile phones and cameras, which has spawned a new format-industrial tourism.
Tea custom experience, the factory turned into a tourist attraction. "This is an industrial tourist scenic spot that integrates modern industrial production lines and industrial visits, and has innovated a new development model of' tea tourism integration'." Shi Wei, deputy director of the Propaganda Department of Simao District Committee, introduced.
You can experience a series of upgrades and wonderful changes of Pu 'er tea from the raw materials of tea to the finished products, which attracts 50,000 tourists every year. The general manager of the company said, "At present, corporate culture and Pu 'er tea culture are more and more attractive to tourists, and the number of tourists is increasing steadily. The number of tourists has expanded from the local area to Kunming, Beijing, Shanghai and other places. At most, the number of passengers per day has reached more than 600."

Tea Jane developed by Dipoer Bio-Tea Valley. People's Daily reporter Zhang Tingting photo
Committed to the research of technological innovation, standard innovation, product innovation and safety efficacy innovation in the whole industrial chain of Pu 'er tea, Diboer Bio-Tea Valley deeply processes tea by using modern technology and biotechnology. At the same time, efforts have been made in packaging, technology, taste and aroma, and tea treasures and tea health products have been introduced, which has changed people's traditional understanding and consumption mode of Pu 'er tea and explored new ways of opening modern tea with a cup of instant Pu 'er tea treasures.
"Tea treasures are ready to drink and have rich tastes, which are deeply loved by white-collar workers in first-tier cities in China." Nian Dong introduced, "In the next step, the enterprise will cooperate with Yunnan Agricultural University and other universities to establish a digital innovation center to strengthen the processing advantages of tea and characteristic resources."
Longsheng Organic Tea Theme Park in the eastern suburb of Simao District has set up a number of entertainment projects, such as rainbow slide, net red bridge, small train and crossing the forest, among 10,000 mu of tea gardens. Visitors are in an endless stream, and the investment has been recovered after only one year of operation.
Focusing on its own tea resources, Pu 'er City highlights the tea mountain, tea garden and the main body of tea, focusing on the six elements of "eating, living, traveling, shopping and entertainment", increasing the supply of tourism products and services, attracting tourists to Pu 'er to buy tea, experience tea culture and extend the industrial chain.

Overlooking the observation deck of Baili Pu 'er Tea Road, you can have a panoramic view of 10,000 mu of tea garden. People's Daily reporter Zhang Tingting photo
In recent years, tea towns, tea theme parks and tea estates, which integrate base, processing, experience, leisure, sightseeing, shopping and culture, have gradually developed in Pu 'er City. Today, Tasly Dipoer Bio-Tea Valley, Tea-Horse Ancient Road Scenic Spot in Pu 'er City and China Pu 'er Tea Expo Garden Scenic Spot have all been rated as national 4A-level tourist attractions.
"Tea+Kangyang" Looking for Poetry and Distance
"Qingyun is rotten, and it's embarrassing. Sun and Moon Guanghua, Dan Fudan. "
Standing on the plank road of Pu 'er Yishan Camp and Banshan Hotel overlooking it, the sea of clouds surges, the tea gardens are continuous, the mountains are green, the weather is myriad, and the vast green fields are boundless.
This boutique hotel, built on the hillside of tea garden, is a format of integrated development of tea tourism in Pu 'er City, located in a thousand acres of tea garden in Dazhai Village, Yixiang Town, Simao District. Relying on the high-quality ecological resources such as green water and green mountains in Simao District and the sea of clouds in Chashan, we will build a comprehensive development project of "Great Health+Eco-tourism" with camping in the wild, tea garden rehabilitation and study tour in Chashan as the starting point.
Brick-house villas and tent hotels are scattered in clouds, tea mountains and flowers, which are integrated with the natural landscape, just like a paradise on earth.

Pu 'er relies on Xiangshan Camp and Mid-Levels Hotel. Image provided by Propaganda Department of Simao District Committee.
The sea of clouds is unpredictable, and the peaks and peaks of Chashan are overlapping. Looking at the beautiful scenery in front of me, Chen Chen, who came from Shanghai and his lover by car, shouted, "It's so cured!"
Starting from Xiangshan camp and driving 16 kilometers south, you will arrive at the China Pu 'er Tea Expo Garden in Yingpanshan, Simao District. With 24,000 mu of tea garden as the construction background, the whole scenic spot displays the whole picture of Pu 'er tea in a three-dimensional way from different angles such as the origin and evolution, development and evolution, planting and production, historical origin and cultural tasting, which is a thumbnail of Pu 'er tea culture.
Wood-colored tables and chairs are placed on the mountain, tea artists sit at the table, pour water, wash tea and make tea, and a set of skillful tea-making processes come down, and the fresh and elegant tea smells … Here, visitors can not only watch tea performances and taste Pu 'er tea, but also deeply experience the process of picking and making Pu 'er tea.
In fact, it has become a must for many people to explore and feel the tea culture in Pu 'er.
Every place where there is tea is an elegant scenery. Promoting the integrated development of tea tourism and highlighting the guidance of demonstration projects is becoming a new fulcrum to incite rural revitalization and industrial development in Simao District.

In the Experience Center of China Pu 'er Tea Expo Garden, the staff are making tea on the spot. People's Daily reporter Zhang Tingting photo
In recent years, Simao District has concentrated on building the tea industry as a characteristic industry of "one county and one industry", taking the tea industry as the core, focusing on the construction of major projects, and adopting the model of "base+processing+brand+cultural tourism" to develop the first, second and third industries in a highly integrated way. Through the construction of "Baili Pu 'er Tea Road", tea-themed manor, tourism complex and tea-horse ancient road tourism characteristic villages are connected in series to promote the development and structure of leisure tea industry and rural tourism in the whole region.
Up to now, Simao District has built 10 tea estates and 3 national 4A-level tourist attractions, forming a new industrial format system such as "tea+tourism, tea+cultural creation, tea+health, tea+scientific research, tea+internet".
Promote tourism with tea, and promote tea with tourism. Taking advantage of the intangible assets of Pu 'er, Pu 'er strengthens industrial linkage by means of "+tourism", promotes the integrated development of eco-tourism and tea industry, and constantly tries to broaden and extend the industrial chain of Pu 'er tea, enhance the added value of the industry, and polish the "golden signboard" of Pu 'er tea.
For thousands of years, tea culture has been integrated into the development of Pu 'er City. A piece of tea, bearing the history of Pu 'er, is telling the future of Pu 'er …