The list of top 50 electricians in agricultural products industry in China was released, and Wuchang rice, Yunnan Pu 'er tea and Zhengshan race ranked in the top three.
Recently, the "Top 50 Electrician of Agricultural Products Industry in China" was released, among which Wuchang Rice, Yunnan Pu 'er Tea and Zhengshan Race ranked in the top three. The list covers five categories of agricultural products: grain, fruit, tea, meat and aquatic products. The list of the top 50 electricians in China agricultural products industry was compiled and published by JD.COM with the assistance of landmark associations in Ningxia, Shandong, Inner Mongolia and other provinces, cities and autonomous regions. The top 50 selected are all agricultural products industrial belts with high national reputation and certain scale advantages.
At present, there are thousands of industrial belts in China. In order to better reflect the development of agricultural products industrial belts, the list conducts an all-round evaluation of 50 industrial belts nationwide and ranks them according to the e-commerce index of agricultural products industry. E-commerce index is obtained by comprehensive calculation of five data of JD.COM supermarkets from January 1, 2020 to December 31, 2021, namely, the quantity of goods on sale in the industrial belt, sales volume, search popularity, praise and the proportion of sales outside the province. The top ten in sales growth, popularity, word of mouth, consumption in other provinces, aquatic products and meat industries, and fruit industries are also announced in the rankings.
Wuchang Rice and Yunnan Pu 'er Tea lead with 2003.73 points and 1890.75 points respectively, while Zhengshan Race ranks third with 1063.57 points. In terms of regional distribution, Wuyishan City, Fujian Province, with Zhengshan Race, Wuyishan Dahongpao and Wuyi Rock Tea occupying three seats in the list, is the province and city with the most agricultural special products on the list. Followed by Yangcheng Lake hairy crabs and Dongting Biluochun, Suzhou City, Jiangsu Province, and Dalian City, Liaoning Province, which owns Dalian sea cucumber and Dalian cherry.
Among these high-quality agricultural products, the development of online channels among various industrial belts is not balanced, and the leading advantages of the top two are extremely obvious. The reason may be that the leading industrial belts have maintained in-depth cooperative relations with enterprises such as JD.COM, and constantly improved the national brand awareness and online sales ability.
In-depth cooperation has enabled the sales of new industrial belts to continue to rise and successfully rank among the top three.
The annual sales growth of 50 industrial belts in the list is different, and the annual sales growth sub-list is discharged accordingly. Suqian Overlord Crab, Xiuwen Kiwifruit, Dongting Biluochun, Yunnan Small Coffee, Guangdong Litchi, Zhengshan Race, Dongning Auricularia, Rizhao Green Tea, Yantitan Sheep and Inner Mongolia Sheep are among the top ten. At the same time, with the popularity of crayfish online, Qianjiang crayfish also successfully broke into the top 50.
Suqian Bawang Crab and Xiuwen Kiwi still maintain a strong momentum, ranking in the top two. After the deep co-construction of JD.COM, Suqian and Guizhou governments, the national brand awareness of the two industrial belts continued to rise, which opened the national market and was recognized by consumers.
Compared with Suqian Bawang Crab, Xiuwen Kiwifruit and other industrial belts, Yunnan Small Coffee and Rizhao Green Tea, which had weak brand awareness in the past, also successfully ranked among the top ten, with the former ranking third and the latter seventh. With the help of JD.COM, more and more industrial belts have successfully expanded their sales and won the trust of consumers by relying on their own high quality.
In an interview with CCTV, Liu Lizhen, vice president of JD.COM Group and president of Dashang Super Omni-channel Business Group of JD.COM Retail Group, said that JD.COM supermarkets have achieved remarkable results in helping the industrial belt. For example, in Wuchang, Heilongjiang, JD.COM Supermarket has established a rice traceability anti-counterfeiting system to provide a full-link solution for production and sales; In Xiuwen, Guizhou, JD.COM Supermarket established a landmark supply chain ecology, which helped the sales of Xiuwen Kiwifruit to nearly 10 times. Under the strategy of "Benfu Plan" for rural revitalization in JD.COM, a number of characteristic industrial belts were created, and in the future, JD.COM Supermarket will continue to promote the upgrading of high-quality agricultural products and consumption.
The tea industry has seven seats in the popularity list.
According to the popularity of users' search for goods, the list also ranks popularity. Yunnan Pu 'er Tea, Wuchang Rice, Yangcheng Lake Hairy Crab, Zhengshan Race, Anji White Tea, Dongting Biluochun, Fuding White Tea, Xinyang Maojian Tea, West Lake Longjing and Aksu Apple stand out from 50 industrial belts.
Among them, Yunnan Pu 'er tea is still eye-catching, ranking first. After the deep co-construction between JD.COM and the local government, the popularity of Wuchang rice also remained high, ranking second. In addition, as a high-quality apple producing area, Aksu Apple Industrial Belt also successfully broke into the top ten.
It is worth mentioning that in the top ten popularity lists, the tea industry belt occupies seven seats, and Yunnan Pu 'er Tea, Zhengshan Race, Anji White Tea, Dongting Biluochun, Fuding White Tea, Xinyang Maojian Tea and West Lake Longjing are all on the list.
It can be seen that tea culture with a long history is still deeply loved by consumers, maintaining a high national popularity, and it also verifies that the omni-channel layout in JD.COM has been recognized by consumers. Even the tea with high unit price can be expanded online, further opening up the national market, so that all the people in the country can easily buy authentic good tea.
The repurchase rate of high-quality goods is high, and the consumer loyalty of all kinds of goods is high
The top ten word-of-mouth products are obtained from the comprehensive statistics of the favorable degree and repurchase rate of the products in the industrial belt. The list shows that Yunnan Pu 'er Tea, Wuchang Rice, Panjin Rice, Ningde Pseudosciaena crocea, Guangdong Qingyuan Chicken, Dalian Sea Cucumber, Rizhao Green Tea, Baijiao Sea Bass, Salt Beach Sheep and Yantai Apple rank in the top ten.
Fresh food, fruit, tea, rice and many other categories in the top ten word of mouth have cultivated sharp knife products, and the positive influence of JD.COM on the industrial belt can be seen. With stable quality, price and service, ten industrial belts have been widely recognized by consumers. JD.COM also constantly understands the consumer's consumption mentality, and builds a consumer's favorite consumption scene.
In addition, among the ten seats, fruits, aquatic products and meat, which have high requirements for cold chain logistics, occupy five seats, which also highlights the distribution advantages of Jingdong Logistics in ensuring the freshness and quality of goods, so that customers can maintain a high repurchase rate and loyalty.
The top ten industrial belts with a good reputation are all high-end leading products of various categories, the first batch of agricultural products to go to the whole country with the help of e-commerce, and also the agricultural products with deep cooperation with JD.COM. Therefore, JD.COM has formed the highest standard system for commodity quality control, product standards and origin traceability of these industrial belts, which has been unanimously recognized by consumers. Taking Ningde Pseudosciaena crocea as an example, the single product of Sandu Port, a leading brand, has received more than 1 million user comments, with a favorable rating close to 100%, and the user repurchase rate is extremely high.
JD.COM helps rural revitalization and sells regional fresh food outside the province.
The proportion of sales from other provinces in an industrial belt can directly reflect the public brand influence of the industrial belt, and this list is also ranked separately according to this indicator.
The list shows that Meixian kiwi fruit, Fengjie navel orange, Aksu apple, Yantitan sheep, Korla fragrant pear, Hainan litchi, Zhongning wolfberry, Wuchang rice, Dongning auricularia and Zhoushan hairtail are in the top ten.
These ten industrial belts cover Chongqing, Xinjiang, Heilongjiang, Ningxia, Hainan and other regions. In these areas, it is a common problem that agricultural products are highly dependent on offline sales. In the past, limited by geographical location, the infrastructure was not perfect, and the export channels of high-quality agricultural products were blocked, making it difficult to open the national sales market. Now, relying on the integrated supply chain solution of production, marketing, transportation and training provided by JD.COM, the sales channels of these agricultural products have been solved and sold to the whole country.
Feng Quanpu, vice president of JD.COM Group, said that JD.COM will give full play to its omni-channel advantages, cooperate with the government, enterprises and farmers to create high-quality agricultural products, strive to promote and deepen cooperation with national landmark agricultural products industrial belts, help brand-building of high-quality landmark products, and promote the high-quality development of agricultural products.
